JACQ•WEST

A Love Letter to the Great Lakes

Toronto's 1st international mural festival, 23 murals dedicated to raise awareness of the imperative of clean, fresh water (2015 + 2016)

Love Letters to the Great Lakes is a growing art project that gives voice to the Lakes and inspires our communities to care for and protect them.  In 2016, Love Letter Projects collaborated with the PangeaSeed Foundation for the inaugural Love Letter to the Great Lakes, in the form of 23 legacy mural artworks, ecological lobbying and public education in June 2016. Co-founded Canadian collective "Love Letter Projects" who aims to protect the Great Lakes via public art + activism. 

Downtown Yonge BIA

O’Keefe Lane, Yonge + Dundas Square (2015)

In collaboration between NXNE Art, the Downtown Yonge Business Improvement Area (DYBIA) and Mirvish Productions, a mural project was commissioned aimed at showcasing opportunities for the revitalization of lost space in the city of Toronto.  Over the week of NXNE 2014, artists Alexa Hatanaka and Patrick Thompson transformed the Mirvish Productions overpass in O’Keefe Lane that faces Toronto’s famous Yonge and Dundas Square. The mural, which took inspiration from the Mirvish theatre setting, now stands as vibrant icon in the city’s use of once unnoticed space.

West Queen West BIA

Rush Lane a.k.a. Graffiti Alley, Toronto

As part of NXNE Art 2014, Hermann & Audrey, the West Queen West Business Improvement Area and StreetARToronto teamed up to revitalize a section of Toronto’s Graffiti Alley. Artists hailing from Toronto, Detroit and Sao Paolo were brought together to create a new outdoor gallery made up of 19 murals painted by some of the North East’s most famed talent. Geared towards public engagement rooted in art, these prominent murals transformed the alleyway not only into a platform by which artists are showcased but also a secure, public destination in the heart of the city. In The Press: 1LoveTO highlights Urban Takeovers of NXNE, Global News: Street artists to transform Toronto alleyways for NXNE, Huffington Post: #NXNEART2014 Animates the City Like Never Before

As part of Toronto’s NXNE Art festival produced by Hermann & Audrey and in partnership with Housing Lab Toronto, artist collective En Masse was commissioned to take over a three-story abandoned building at the corner of Bathurst and Niagara Street, transforming it into a spectacle of artistic collaboration. Located on the Minto WestSide site, this soon to be demolished building has been given a temporary rejuvenation symbolizing the power of changed spaces in a city on the verge of large-scale development. 

Working as an extension of Majumder Manor's development team, Hermann & Audrey assisted to bring 'The Gathering: Fire, Food, Music' to life for Shaun Majumder and his social enterprise BSM Manor. A festival of fire, food and music; The Gathering brings Canadian musical talent, chef talent and tourism to remote communities of Burlington, Middle Arm and Smith's Harbour in Northern Newfoundland. Hermann & Audrey assisted with fundraising, communication, logistics and sponsorship of 'The Gathering''s inaugural year.

Toronto's Queen Street West took a step out of the everyday when public outdoor art and community came together for a Creation Collision at NXNE, energized by lululemon. Toronto artists Elicser, Tessar Lo, Paddy Leung, Ness Lee and Emily May Rose along with other creatives, designers and community planners unveiled a magical future vision for Queen street. What if art and community connection was infused into our day to day? Energized by lululemon. Curated and produced in 2015 by Jacquelyn West, Hermann & Audrey.

Hullmark Developments

850a Richmond Street, Toronto

Hullmark Developments, in conjunction with NXNE Art 2014 and Hermann and Audrey, commissioned Brazilian street artist Alex Senna to create a mural on the south side of the commercial building located at 76 Stafford Street. This whimsical mural painted in Alex’s signature black and white style, brings feelings of love and compassion to passers by on what would otherwise be a plain white door. The mural became an international hit on Instagram just days after being completed.

Working as an extension of Majumder Manor's development team, Hermann & Audrey assisted to bring 'The Gathering: Fire, Food, Music' to life for Shaun Majumder and his social enterprise BSM Manor. A festival of fire, food and music; The Gathering brings Canadian musical talent, chef talent and tourism to remote communities of Burlington, Middle Arm and Smith's Harbour in Northern Newfoundland. Hermann & Audrey assisted with fundraising, communication, logistics and sponsorship of 'The Gathering''s inaugural year..

Leading up to Nuit Blanche, the creative team at Hermann & Audrey imagined a love story unfolding between our two characters, Hermann & Audrey. It was a series of images by our talented photographic friends with notes from both her to him and him to her. Notes of love and endearment, that were also true about us to our home, Toronto. The story began to unfold to the street-going audience of Dundas West, Queen Street West and King Street West through provoking and curious image clues toward a large tree installation in the park. A tree was lit with romantic lights and hundreds of frames hung from branches revealing the love letters to our audience. We saw more than 3000 people through the installation that night, every frame went home with someone and this is what Vice had to say..

In 2011, Hermann & Audrey's exhibition was a featured destination of the CONTACT Photography Festival taking over 5000 sq ft at the newly completed 99 Sudbury Gallery.