Hermann & Audrey
Co-Founder + Agency Director
est. 2009-2017
Lead Strategist and Director of a cultural marketing agency focused on delivering a contemporary suite of communication services to modern clients. Using popular culture and employing artists, Hermann & Audrey evolved from contemporary photography and motion production house into defining artful marketing strategy for brands, brand legacy opportunities for real estate destinations, and large-scale campaign and festival program creation. Hermann & Audrey honed in on developing strategic partnerships to bring value to creative community while meeting the asset needs of clients. Clients and teams included artists, film publicists, advertising agencies, freelance art directors, technology engineers, charities, advocacy movements, tourism offices and magazine editors.
As Co-Founder & Agency Director, Jacq defined the Hermann & Audrey creative agency business model, brand personality, market position strategy and led on non-linear marketing initiatives throughout 7 years in operation (2009-2016). In charge of business development, Jacq developed top-tier brand client relationships, high value artist commissions, catalyzed public art installations, brand engagement and notable philanthropy. Beyond Toronto, created new business opportunity in Montreal, London, Chicago and NYC. Hermann & Audrey served clients such as L'Oréal, Samsung, Aldo, lululemon, H&M, NXNE, DHL, Heineken, Air Canada, MTV, Molson Coors, Oxford Properties, and Hullmark Developments.
Top Capabilities:
Photography & Motion: Hermann & Audrey was a team of award-winning contemporary photographers, videographers and senior producers creating commercial photography and motion work for brands, agencies and celebrity. Photographers collaborating in the Hermann & Audrey collective include Steve Carty, Javier Lovera, Jalani Morgan, Cory Vanderploeg, Wade Hudson, Stefania Sgambulleri, Miguel Arenillas, Aoife McCarten.
Public Art Projects & Cultural Happenings: In pursuit of stimulating community engagement and cultural awareness, Hermann & Audrey partnered like-minded creatives, brands and at times public institutions; to initiate and foster the way public spaces are used and transformed. Hermann & Audrey worked with public spaces, real estate developers and institutions to develop cultural programs and spectacles to attract and retain target audiences while contributing to the cultural fabric of cities. Most famously, A Love Letter to the Great Lakes, Rally Ossington,
Art & Commerce: Through building content and experiences that audiences seek out, Hermann & Audrey created a meaningful and authentic connection between brand and audience. Curating & building exhibitions and experiential programs for our clients and partner artists spanned 8 years and with highlights such as NXNE Art, RENT VHS, CONTACT Photography Festival . Weaving brand objectives and values into art experience and spectacle were seamless and welcome as it respected the public and the artists involved. Storytelling, media relations, and press mentions were 100% earned.
Its network of talented creatives across disciplines and geography delivered compelling contemporary experiences and catalyzed the intersection of art, commerce and community.
Hermann & Audrey was based in Toronto and Chicago, with project work in Montreal, Los Angeles, London and New York.
